Bausch & Lomb Lacelle Jewel Official Launch @ Sunway Pyramid

9/23/2015 11:13:00 pm

On September 11 I was invited to Bausch + Lomb Lacelle™ Jewel  Official Launch, a monthly disposable coloured contact lens in Malaysia in a glamorous way. This monthly disposable series has made its first appearance in Asia.




This is my first second invited beauty event so I’m very excited about it.

Before the event, I took some time to study about Lacelle™ Jewel contact lens. I maybe qualify to wear contact lens. However, the truth is: I had never worn any contact lens in my entire life!

While I’m firmly believed that eyes are important to take care of, as it’s the part that easily gets contaminated, searching for a perfect contact lens has always been a dreadful task for me. With all kinds of contact lenses in the market, I’m not sure which of the type that suits me. Besides that, I’m not in need of contact lens that often.

After attending this event, I got to know more about contact lens and it significant. And what makes this Bausch + Lomb Lacelle™ Jewel so special is due to its thin lens design whereby the centre thickness of 0.078mm, this permits great comfort to the contact lens wearer. This lens material with a water content of 38% provide excellent comfort and also minimizes protein uptake from our tears for hygienic and ease of lens wearing.


The design of Lacelle™ Jewel darkens and enlarges the iris to portray naturally bigger eyes whereby the result of wearing Lacelle™ Jewel will make the eyes distinctive and bright, leaving the eyes looking naturally coloured rather than artificial. This is due to its unique and colourful jewel patterns which gives more depth and brilliance. The amazing factor of Lacelle™ Jewel is the integration of colour in the lenses material which is embedded by technology to enable comfort and good eye health.


The Lacelle™ Jewel comes with 7 colours to choose from: Melanite Black, Topaz Brown, Crystal Gray, Amber Brown, Amethyst Violet, Sapphire Blue & Peridot Green.

Below are the details for each colour lens:

Melanite Black - Provides a demure look of a temptress that is bound to intrigue. Modest and yet sophisticated. 
Topaz Brown - A natural sparkle that makes the eyes pop instinctively. A highly approachable presentation. 
Crystal Gray - Gives a mysterious vibe whilst providing an illuminating look. A balance between dramatic and lively. 
Amber Brown - Friendly and down-to-earth that resonates with a degree of sophistication and elegance. Appears to be stylish and classy with that shimmer. 
Amethyst Violet - Provides a significant glimmer in the eyes with this shade that states playful and feisty. Creating an extravagant impression. 
Sapphire Blue - For those who prefer a bolder look who is not afraid to be seen with a crystal sparkle that provides an idealistic personality. Exhibits confidence and tranquillity. 
Peridot Green - Blends very well with any skin tone and gives a pleasant glitter in the eye. Aura that reveals rejuvenation.

It can match any outfit of the day to enhance your looks altogether whether it’s a date or just to make a mesmerizing impression with radiant sparkling eyes with concentration on implementing excellent vision at the same time. Due to the jewel patterns of the contact lenses, it presents a dazzling outcome.

The event kick-started with an opening speech by Mr Jake Kim, Managing Director of Bausch + Lomb, Singapore & Malaysia.

“The latest series of Lacelle™ Jewel is very appealing and will definitely suit the trends of the youths of today as it exudes out a fun and festivity mood to its users without deserting the most important factor of safety and comfort which makes Lacelle™ Jewel significantly one-of-a-kind” commented Mr Jake Kim.

Not to mention that the lenses contain pigment standards which is authenticated and certified by the FDA implies the safety precaution of ensuring protection to its users. Lacelle™ Jewel lenses have been shown to be non-toxic and non-irritant to the eye as Lacelle™ practices safe colour additive.

Next, the stage performance kick-started with a dance performance by Soul Krazy;
(great performance!)

Followed by Lacelle™ Jewel Fashion Showcase featuring Amber Chia and her models.

Last but not least, 2 guest stars performing on the stage: Actress Atikah Suhaime & Celebrity Guest Artist Malaysian Charbor Joyce Chu.

The guest stars commented how comfortable the Lacelle™ Jewel lens is. Celebrity Guest Artist Malaysian Charbor Joyce Chu emphasized that she had worn it for a day and doesn’t feel any uneasiness to her eyes. The lenses are resistance to protein deposits by the eye which makes it safe for application which in turn prevents uneasiness to the eyes towards end of the day.

The event ended with a game. All action done will be proceed to charity.

Bausch + Lomb team with Actress Atikah Suhaime & Celebrity Guest Artist Malaysian Charbor Joyce Chu.

The post-event goodies. I just love their photo-booth!

Thank you Bausch + Lomb for inviting me to this event, and also giving me a free pair of your Lacelle™ Jewel lens. It save my time & effort to hunt for a pair of contact lens for me, for Crazygirl’s upcoming wedding this December!

Various Lacelle™ Jewel roadshows will take place nationwide in tertiary education institutes in Klang Valley and among other popular locations such as Penang, Ipoh, Melaka and Johor Bahru. There are also fun filled activities and games for the public to enjoy.

Lacelle™ Jewel contact lenses will be made available from 1st September 2015 at all major optical dealers. It is a new line extension to the current Lacelle™ and Lacelle™ Colours.


Lacelle™ Jewel series retails at RM68 per box.

For more information, do look up to their FB page: https://www.facebook.com/lacellemy

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2 Goals

  1. Wah!!! Means you will wearing colour contacts during my wedding? Hehehe. What colour did you get? This series looks like it focuses on subtle colours. Can hardly tell the colour difference from the picture. You wear and tell me comfy or not la! You should post review!

    ReplyDelete
    Replies
    1. Then you man2 wait until December. By that time I probably will come out a post review XD

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